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Spotlight 106: Flight of the Swans

Fujifilm is honoured to be sponsor to “flight of the Swans” expedition ‘Flight of the Swans’ is a mission that connects wildlife, wetlands and people; from the wilderness of  the arctic tundra all the way to Slimbridge, UK. One woman, 7.000 km, 11 countries, by Paramotor glider; a […]

Spotlight 102: The potential of magnetic tape

The Information Age needs a good way to archive information. Something that has very high capacity, that can be stored for a very long time and that can be retrieved easily. Optical discs are not as long-lasting as they would seem, but good old magnetic tape has a […]

Spotlight 100: Instant photography creates new culture

Young people around the world have embraced a high-tech but easy-to-use device as creative tool for self-expression: instax.  In 2015, Fujifilm sold over 5 million units of the instant camera, and its mark continues to grow. Introduced in 1998, the instax instant camera allowed users to take and […]

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