Channel News Asia reports in the section ‘Inside the storm – lessons from the boardroom’ about the life and death battles of global businesses. The risks taken and the mistakes made. This series explores the struggles of four major global companies – LEGO, Garuda Airlines, Fujifilm and Nintendo – and how they were saved from the brink of collapse. About Fujifilm: It was an international brand with profits in the millions, but at the turn of the millennium, Fujifilm was on shaky ground. Listen to the people directly involved, uncovering the decisions and risks taken to keep the iconic brand alive – in unexpected ways.
Categories: Spotlight - Information about FUJIFILM Europe