Fujifilm has unveiled the MK series of new cinema lenses, which boast advanced optical performance, ultra-compact and lightweight design and excellent cost performance. The rapid growth in popularity of movies made by emerging cinematographers including corporate and commercial movies on the Internet boosts demand for high-performance cinema lenses that deliver high resolution and advanced scene-depicting capability. Cinema lenses are the optimal choice to achieve a shallow depth-of-field and a beautiful bokeh. However, since they are typically large, heavy and expensive, those involved in online and other lower cost movie production often opt for interchangeable lenses for digital cameras, which are more affordable and mobile. The problem is that interchangeable lenses for digital cameras are designed primarily for shooting still images, and therefore prone to focus shift and optical axis shift while zooming. In response, Fujifilm has been working on developing new cinema lenses that offer advanced optical performance with compact size and operability to meet the needs of creative emerging cinematographers.