On October 8th Fujifilm opened the first Wonder Photo Shop in Europe in Barcelona. The shop addresses the so-called smartphone generation to express their creativity, whether this is via digital images or via traditional analogue photography. The store concept puts the customer at the heart of the experience, making photo creation fun and entertaining. In the last year, there has been an explosion in demand for INSTAX cameras and film, with young consumers fascinated that a beautiful print can be created at the touch of a button. Such kind of one-time, analogue photo produced via instant photography, is seen as very different from billions of shots done by the smart phone.
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