Spotlight - Information about FUJIFILM Europe

Spotlight 60: A must-read book endorsed by Prof. Philip Kotler

CEO book‘Innovating Out of Crisis’ explains the company’s dramatic transformation. Philip Kotler, marketing author, consultant and professor says: ”This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors.” ― Philip Kotler, Kellogg School of Management.Get your copy here and find out how Fujifilm survived as its core business was vanishing!