Wall Street Journal has published a surprising movie on the Fujifilm instax boom. “Fujifilm’s instax camera is back in the spotlight after nearly two decades, thanks to a growing taste for analog, especially among young buyers. Fujifilm Holdings Corp. said it expects to sell a record 5 million units of the instant-film camera in the fiscal year ending March 31, compared with 1.4 million of its digital cameras. And it sees strong growth for the instax next year.” the Wall Street Journal writes. “We aim to sell at least 6.5 million instax cameras next fiscal year,” Go Miyazaki, director in charge of Fujifilm’s photo imaging-products division, said in a recent interview.” Use this link to see the movie.
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