Spotlight - Information about FUJIFILM Europe

Spotlight 97: Innovation in Digital Cameras

What is photography, now that every phone has a camera? Is it merely ever better technical specs, ever higher pixel counts?  Good photography remains an art. Yes, specifications count, but so do the eye, the heart, the emotions evoked by an image. At Fujifilm we have understood that this cannot be achieved by simply chasing numbers. Although our numbers are very, very good, yet we also design our X-series digital cameras to reproduce colors that go beyond numerical values. The X-series lenses likewise go beyond numerical data. Yes, these lenses are technically excellent. But they also incorporate photographers’ requests for “look and feel” of photos. So with all  their technical prowess, with all their specs, X-series cameras also give the photographer a timeless aesthetic.  More: